By Poch Enriquez
I
May 4, 2026
In photography, capturing a great image depends on achieving the right exposure. You need a careful balance of light sensitivity, aperture, and shutter speed to produce a clear and stable result. In today’s volatile energy landscape, Philippine businesses face a similar challenge: how to focus on sustainability while insulating themselves from fluctuating electricity prices driven by global oil supply constraints.
For Fujifilm Philippines, the solution is to focus its energy lens toward renewables.
Since December 2023, the company’s manufacturing plant in Laguna has been sourcing electricity through the Green Energy Option Program (GEOP). This voluntary mechanism enables businesses to procure power directly from renewable energy suppliers instead of relying on their distribution utility’s procurement choices. Through GEOP, Fujifilm Philippines has been able to capture a snapshot of predictable electricity costs while advancing its sustainability goals.
“FUJIFILM OPTICS PHILIPPINES INC. is proud to utilize 100% renewable electricity, ensuring the production of superior quality products while steadfastly minimizing environmental impact,” said Engr. Rico Racoma, Head of Facilities.
This shift aligns with the broader direction of FUJIFILM Holdings Corporation, which aims to source 50% of its electricity from renewable energy by 2030. Based on its latest sustainability report, the company is currently at around 20%.
This commitment is reflected in its Philippine operations. By participating in GEOP, Fujifilm Philippines has reduced an estimated 7,000 metric tonnes of carbon dioxide emissions over 27 months, based on standard government and supplier-provided emission factors.
Managing electricity costs is much like stabilizing a shot in low light; small fluctuations can have big impacts. For Fujifilm Philippines, shifting to GEOP helps reduce exposure to these swings. According to the Energy Regulatory Commission, GEOP rates average around PHP 6.73 per kWh, while Meralco rates over the same period have averaged PHP 7.20 per kWh, fluctuating between PHP 5.00 and PHP 8.00 per kWh.
These swings are largely tied to global fossil fuel markets, and ongoing oil supply tensions in the Middle East continue to threaten electricity price stability in the Philippines. Renewable energy and its mechanisms, such as GEOP, reduce exposure to price volatility and provide VAT-free electricity that lowers operational costs.
Fujifilm Philippines is also editing out its emissions by extending sustainability efforts across its production processes, beyond its shift to renewable energy.
By August 2026, the company plans to launch a Circular Manufacturing Center, where used machines will be disassembled, inspected, and rebuilt into fully functional units. Each remanufactured product undergoes the same rigorous quality checks as new equipment, reducing e-waste and extending product life cycles.
The company is also addressing the environmental impact of digital storage. ‘Cold data’, rarely accessed but still valuable, is being shifted from energy-intensive data centers to more efficient tape storage systems.
In photography, great images rely on technical control over light, motion, and exposure. However, it is the photographer’s point of view and composition that captures the attention of the audience. Fujifilm Philippines had the perspective to shift to GEOP and snap more predictable electricity costs.
In an uncertain global landscape, GEOP offers something increasingly rare: a clearer, more stable picture of the future.
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